Yandex is one of the leading technology brands in Russia. Convenient, fast, capable of solving any task, Yandex conveys these properties to all its products.
In this promo I demonstrate Yandex Station - a smart speaker with a personal voice assistant Alice. It comes in two versions: Mini and Max. Whichever one you choose, it will become a reliable friend that helps you in your daily routine and makes your life better.
The product is addressed to modern young people who want to be part of the technological future today. I aimed to show a multifunctional smart speaker as a stylish and spectacular device.
This high-tech product can control other smart devices, making it the heart of the home. Yandex Station is a sort of digital butler who looks after the house and makes sure that the owner is happy and comfortable.
This high-tech product can control other smart devices, making it the heart of the home. Yandex Station is a sort of digital butler who looks after the house and makes sure that the owner is happy and comfortable.
Minimalism is a sign of modernity: high technology makes life easier, and therefore removes all unnecessary things. That's why in wide-shot scenes there are a minimum of objects, and in close-up scenes there are only the speaker itself against a homogeneous background.
To create a sense of cosiness and lightness when filling the space, I took lighter shades of the speaker colours. I tried to create an abstract space that, combined with the soft natural light, reminds of home. Home is a place of safety and comfort. At the same time, the speaker stands out in the frame due to the most saturated colour - this is how we focus on the product.
It was important to show that the product has colour variations. Each variation is both discreet and eye-catching. So the elegant design of Yandex Station will complement any interior.
Thank you for watching! :)
